The Co$t of Winning is the story about our obsession with developing specialized, high-level athletes from a young age, and the multi-billion business of youth sports. The documentary takes a hard look at the lingering effects this approach has on young athletes’ long-term development.

Trailer - 13:03


The Cost of Winning is a 24 minute documentary that takes an honest look at the impact of an outcome-driven focus on our youth sport system. Drawing from a global perspective, The Cost of Winning connects with some of the most prestigious amateur and professional sport organizations in the world, including the United States Olympic Committee, Soccer Canada, Norway’s Ski Jumping Federation, Sport New Zealand, The Ohio State University, the PGA and the NHL relating to their take on creating quality sport experiences.


“After a challenging hockey season, we watched the documentary with our 11-year-old son. At the end of the piece, he turned to us, visibly emotional and said, ‘Mom and Dad… it’s not just me. I am not alone.”                                                                    

Charlotte Appt – Parent

“I saw the preview and you won’t want to miss this if you care about the development of sport in your community.”

Ron Weese – Past President, Sport Aurora

“Excellent documentary. Great interviews, very impactful – redefines what we should do as parents!”

Dr. Oly Eichstadt

Release Date

2019 – Now Screening

Upcoming Screenings

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The hope is that everyone will see value in the sport experience long after we are done playing sports and passing it on to the next generation.

Pat Lafontaine – NHL VP of Hockey Development & Community Affairs, NHL Hall of Fame Player

If we continue on the way we currently are on right now, the negative impact is we are going to lose medals, we are going to lose money and we are going to lose members.

Chris Snyder – Director of Coaching Development, United States Olympic Committee

One of the biggest changes has been the multi-sport athlete and maybe the death of the multi-sport athlete… can we reinstate the idea of seasons and the seasonality of sport?

Dr. Shaunna Taylor, PhD CCC MPC Professor of Sport Psychology, University of British Columbia

Sport is supposed to be fun. Sport is supposed to be something you are passionate about and enjoy. It’s amazing to me that we have shifted it to work.

Gene Smith – Athletic Director, The Ohio State University

Featured Internationally

March 21st 2019, The Cost of Winning was featured as part of the Olympic Organizing Committee of Lithuania’s Education Forum.

Screen This Film in Your Community, Classroom or during an Event

Interested in screening this film in your community or classroom? Find out how by contacting

We would be grateful if you would provide us with any photos you take during your event for our promotional purposes. We also provide guidance on leading a discussion after the viewing, as well as downloadable materials for your audience. A simple strategy for discussions would be:

3-2-1 Strategy

  • Discuss 3 things that resonated for you from the doc
  • Identify 2 things you can control
  • Commit to 1 thing you can do to support the movement.

Download Screening Package (16 MB)

If you would like to format anything in the package to meet your specific branding needs, please contact us – we are happy to help.

Disclaimer: By downloading this content and gaining access to the full film, you agree to use the film for internal purposes only and not distribute this film online in anyway.

Screening the Film

photos courtesy of Darren MacDonald @Unkied

Resources & Educational Materials

To learn key concepts and quick tips that can help you maximize your quality sport experience, download the relevant PDF.

Educational Talks on the Topic

Stephen Norris – The Opportunity with Quality Coaching 

Matt Young – Physical Literacy. The key to healthy populations

Willie Cromack – Change the Reward. Change the Game


We are grateful to the following organizations for supporting this film.

Interested in sponsorship opportunities? Contact us.